Sunday, 4 August 2013

Week 1 - The Challenge of Organisational Communication


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Hi guys, normally there is no tutorial scheduled on the commencing week, so what you need to do is to attend the lecture and read some chapters with reference to a given topic.

This week we need to be aware of the challenge of organisational communication. In this day and age, everything is changing rapidly, the way we communicate with each other, the way we cope with issues in the workplace, the way we … everything in our life and work is poles apart.

From the textbook, there are several points concerned by G L Pepper (1995) and K Miller (2012) regarding organisational communication are noteworthy:

l  Communication in organisation becomes much more complex than last few decades
l  Communication in organisation is not simply a linear way to send message back and forth among sender and receiver, it is rather a way that organising people to approach a common understanding that maximise the organisational productivity
l  Our world is changing constantly due to globalisation and so do the organisations, people are getting closer and closer in the workplace, communication is becoming an increasingly indispensable skill that organises and coordinates employees with different cultural background.
l  Communication is becoming more and more complex than the past because the language or symbols of group interaction may be more important than the actual physical group experience.

In addition, the concept of “fantasy” might be helpful for understanding the processes of information dissemination. “Fantasy” refers to the symbolic convergence theory, which provides a description of the dynamic tendencies within systems of social interaction that causes communicative practices and forms to evolve. This theory isn't concerned with finding truth, but the reaction from the group when these fantasies are shared. Most of the time, these fantasies trigger a chain reaction within the group where they will contribute more and more to the conversation or fantasy.

I’d also like to share something in practice with you guys. It relates to what I experienced in the workplace.

In my opinion, communication in most Chinese organisations is not organised as a set of concise and consistent processes. I worked for an organisation, which is called the “China’s largest English training institution”. In that organisation I was responsible for providing general assistance to the Dept. of Marketing. I found that the majority of employees and the management were not keen to coordinate and communicate with each other because they are not on the same level. Communication is “simple” because when the management set an order to employees, none of whom are allowed to go against. The distinction between superior level and inferior level plays a counter-productive role in the organisation. But think about what I’ve noted above, communication in organisations is becoming more and more complex and intangible, the management can no longer act as a general commander that systematically hinder the way of communication.


So, folks, what do you reckon? 

References:


Miller, K 2012, Organisational communication – approaches and processes, 6th edn, Wadsworth Cengage Learning, Boston. 

Pepper, G L 1995, Communicating in organisations: a cultural approach, McGraw-Hill, New York, viewed 18 August 2013, University of South Australia,

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