Sunday, 22 September 2013

Week 8 - Decision-making Processes


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Welcome to Week 8, this week’s topic is very interesting because it relates to the processes by which decisions are made in an organisation. I also employed some theories in my second assignment.

Let’s have a brief look at the textbook …
Decisions might involve the strategic direction of the organisation or might simply deal with the daily activities of employees. The processes of decision-making are often farmed into models, some scholars believe that decision making is an entirely rational and logical process. This process includes five stages: formulation, concept development, detailing, evaluation, and implementation.

But this rational and logical model of decision making has been rejected by many other experts, March and Simon (1958, cited in Miller 2012, p.144-145) propose that it is more realistic to look at organisational decision making as a satisficing process in which decision makers attempt to make “fair enough” decisions. This model is proposed as “bounded rationality,” that decision makers often make decision basing on their past experience in similar context.

Miller (2012) in her literature also mentions a large number of models that related with small-group decision making.
l  Phase model of decision making – groups go through a series of phases as they systematically attempt to reach decisions: orientation, conflict, emergence, and reinforcement
l  Multiple sequence model – groups are more likely to engage in complicated sequences of cycles or to focus on the solution with little regard to problem definition or discussion.

It is arguable that in a group characterised by groupthink, there more concern with appearing cohesive and maintaining group relations than there is with making a high-quality decision (Miller 2012, p.148-149).

Participation in decision making is worthwhile to be analysed, there are two models of participation in decision making:
l  The affective model – participation is an organisational practice that should satisfy employees’ higher-order needs. When these needs are met, job satisfaction should result.
l  The cognitive model –participation in decision making improves the upward and downward flow of information in the organisation. Thus decision is made with higher-quality information.

Personally speaking, though I agree with these advanced theories, I still reckon that the participative model of decision-making is, say, an ideal concept for organisational communication. It is undoubted that some large companies have already implemented this model in order to improve the quality of decision, but the ordinary employees have limited right to say when decision is in proceed. This is what happening in the majority of companies in China, the authority can decide all, nonetheless they give you an opportunity to say, but it is finally time-wasting.

But in my experience, the “bounded rationality” theory is used prevalently, it seems very irrational and illogical that without any marketing research and evaluation, a marketing manager decide to make a contract with an advertising that my organisation (as I introduced couple of weeks ago) would like to spend 100,000 RMB on three month newspaper advert. When an employee of marketing group queried the manager’s “unthinking” decision, he got the answer like “I make this decision with my reason, I don’t need to do that much necessary job, and it’s good enough!” Interestingly, the same thing took place when the contract submitted to the treasurer, the treasurer rejected the contract because she thought the total amount of contract was out of budget. When the manager queried the treasurer’s decision, he got the similar answer to what he just said, “in my opinion, the total amount is too high to achieve the goal, you need to cut fifty percent of it otherwise I would not be able to process it. 50% is good enough to achieve your goal!”

Markey (2013) in his news story articulate the importance of employee’s voice in decision making. He emphasises that employee participation in decision-making in the workplace, or employee voice, is commonly associated with high-performance workplaces. Please read the link below, this is a very good source of organisational decision-making.

References:
Markey, R (2013), ‘Employee voice can be heard to lift wellbeing and productivity’, Australian, 9 November, viewed 11 November 2013,

Miller, K 2012, Organisational communication – approaches and processes, 6th edn, Wadsworth Cengage Learning, Boston.

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