Sunday, 8 September 2013

Week 6 - Critical Approaches



Welcome to Week 6, this week you need to be careful about some abstract principles which will be introduced in lecture and textbook, because those theories and principles are considerably relevant to another discipline of academy – philosophy. But don’t worry, I’ll try to provide you a concise and comprehensible guide here to help you out.

In theory, critical approaches adopt a radical frame of reference by considering organisations as site of domination (Miller 2012, p.101). Individuals from these dominating organisational forces are likely to be emancipated from critical approaches.

As suggested by critical thinkers, some important concepts of critical approaches have to be considered thoroughly:
l  Power
l  Control
l  Ideology and Hegemony
l  Emancipation
l  Resistance

The theory of concretive control and the feminist theories of organisational communication are employed to demonstrate how a critical lens can be placed on organisational communication processes (Miller 2012, p.119).

The theory of concretive control argues that power is embedded in a system of identification and discipline, even in a workplace designed with democratic and participatory ideals, the ideology of management is upheld through the everyday practices of organisational members.

The role of sociology is not simply one of accumulating knowledge, but ‘one of emancipation and change’. Critical thinking is a way of deciding whether a claim is always true, sometimes true, partly true, or false. By taking feminism into consideration, traditional views of organisation - in their traditional and bureaucratic forms – are inherently patriarchal – highlight the importance of individualism, cause-and-effect thinking, and autonomy.

But according to critical theorists, things can be changed in contemporary organisational communication, the civil rights and feminist movements not only created opportunities for previously disenfranchised groups but also helped shape a worldview in which issues of identity and difference became central. Thus, with the emergence of challenges to a single (white, male) vision of society, various groups began to voice their own visions of the social order that fundamentally rewrote previously accepted premises about what is good, right, and possible. For example, gay rights organizations have challenged dominant definitions of “family,” and the feminist movement has helped change long-held beliefs about women’s roles in society.

Here, I’ll put a media story that can help us understand the contemporary femininity in organisational communication. South China Morning Post (2013) published a news article that portrayed the relationship between sexual harassment and male-dominated workplace. In this article, a survey generated by SCMP indicates that forty three per cent of companies in China did not have a policy covering sexual harassment. It is misleading that sexual harassment is only an issue among the staff that does not warrant management intervention, instead, it is emphasised that the hegemonic aspect of relationships between male and female in the workplace is not as equal as it ought to be.


This is what exactly feminist scholars struggling with, the gender equality in workplace. 

References:

Miller, K 2012, Organisational communication – approaches and processes, 6th edn, Wadsworth Cengage Learning, Boston.

South China Morning Post 2013, ‘Too many turning a blind eye towards sexual harassment’, South China Morning Post, 5 September, viewed 11 November 2013,

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